Innovation: Archetypes

BM Project Solutions will look at six different archetypes which will consist of three good and three bad archetypes. These archetypes will be those we choose to keep and those we want to dispel. This will demonstrate how thoughts become things; things become actions and actions play out in behavior.


  • Alchemist
  • Artist
  • Athlete
  • Beggar
  • Hedonist
  • Martyr


The alchemist is the archetype that any organization needs to have. These are individuals that are not afraid to take risks and learn new skills. They are the people that are willing to go the extra mile. They are out of the box thinkers who have the big risk big reward mindsets.

This archetype is relevant to the organization and its strategy. In the present age with all the competitors out there, we need people who are quick thinking. These are the people who are raring to go and not afraid to learn to see the organizations succeed. These are more left-brain thinkers than right.


The artist is another archetype that every organization needs. These are people who would work well with the alchemist. With the artists’ creativeness and imagination, the two of them would be able to achieve greatness. The two of them would have so much in common as they are quick thinking, sharing and goal driven individuals.

This archetype is relevant to the business as they fit perfectly with the strategy of the organization. BM Project Solutions strives to be the most innovative bank and with an archetype such as the artist it can continue being just that. We need artists in the world we are living in as they are always thinking and sharing new ideas. These are normally individuals who are more right brain thinkers than left.


The athlete is the kind of archetype that needs to be involved in the decisions made by the alchemist and artist. The reason for this is that the athlete can see any future problems which may occur if the plan and innovation is not carried out properly. These are dedicated individuals and will ensure that they contribute one hundred and ten percent of their efforts to see the project succeed.

Just like the artist and alchemist, the athlete also fits in perfectly with the organizations strategy. Most people think of solutions which can solve a problem but fail to see the long-term needs and effects. The athlete has a long term thinking ability which in most cases tends to be a whole brain thinker. They can see things are not able to identify immediately and can spot loopholes in the project which can make it more sustainable.


The beggar is an archetype with a very negative attitude if we can call it that. They are comfortable with the way things are. They have a go with the flow attitude but are afraid of change. They see change as a threat to their way of life and therefore lack confidence and need validation in everything they do.

Beggars are not really aligned with the organizations strategy; however, you do need a beggar around. The reason for this is that they are the perfect people who you ill test your innovation on. They may not have valuable input to the cause but their reaction to the changes can tell you many things. If they are uncomfortable with the idea that generally means that your idea has great value. How? You are taking them out of their comfort zone and forcing them to adapt to new surroundings.


The hedonist just like the beggar is afraid of stepping out of their comfort zone. They do not see a need for change. They want to walk into the office, do what they get paid for and leave to go home. They are the ones who ensure that they work exactly the hours they are suppose too, take lunch and tea everyday for the exact times.

Yes, we need to stick to our times; however, these are individuals who will never offer to work overtime or during their lunch, unless there is some form of reward for doing so. They will not take on extra work as it is not stipulated in their contracts which they have signed. You can call them narrow-minded. They always feel that they cannot add value without some form of reward.


The martyr has so much in common with the beggar and hedonist. They will not take leadership or risks to better themselves. Martyrs are generally people who believe that if something has been working why change it. Why fix what is not broken? They do not see the bigger picture of the organization and what the business wants to achieve.

The business needs martyrs as the alchemist, artists and athletes become more innovative. They can tell you in detail how things worked in the past which can paint a clear picture of where the innovation needs to go to. The only problem with this is getting the information from the person as they are afraid that their jobs are at risk.


Every organization will be made up of various archetypes. The main thing is to find balance with whom we employ and where they fit in. If we have too many artists, alchemists and athletes in the organization, when will we get any work done? There will be innovation after innovation and we will forget what we are supposed to be doing.

We need martyrs, hedonists and all the other archetypes that may not be very innovative. They carry out the daily functions which are to service the clients and the business while your visionaries and artists find better ways of performing these functions. As the author mentioned there needs to be a balance. This does not mean that you need twenty artists and twenty martyrs in the same department. The balance would be that you maybe need two to three artists and thirty-eight martyrs, hedonists and beggars.

BM Project SolutionsMichael Joseph

Business Management Project Solutions.